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Impossible Foods has just announced the launch of its direct-to-consumer e-commerce site. Shipping is free and you can now order plant-based ground ‘meat’ and Impossible Burgers and have them shipped to your door.


In the announcement made by President Dennis Woodside on the company’s website stated, “With America facing meat shortages for the first time since World War II, we want to make it as easy as possible to get Impossible Burger — whether you shop in person at your local supermarket, with Instacart or other delivery services, or direct online,”

Demand for its products increased during the pandemic and the company wants to ensure its products are accessible to everyone. They also stated that products will be shipped in recyclable materials absolutely free via two-day delivery.

Should You Buy Direct?

Depending on where you live, buying direct may or may not save you money. The new site features four packages you can buy and get free delivery to your door.

If you have a local grocery store that carries Impossible Burger, you’ll want to check their prices before you buy direct. I compared the prices of the Impossible Foods packages available to buy and found that it is cheaper for me to buy locally.

The “Impossible Convenience Pack” comes with four 12-ounce packages of Impossible plant-based ground meat. This package sells for $49.99 making each package $12.49. My local Safeway carries the same 12-ounce packages for $9.19.

The Impossible Combo Pack comes with two 12-ounce packages and 10 quarter-pound patties. It sells for $59.99. Locally, I can buy the patties in packages of 2 for $5.99 each. Total cost for the 12-ounce ground packages and 10 quarter-pound patties is $48.33.

The next two choices are more bulk packages. You can get 5 pounds of their Impossible meat for $64.99 which is $0.81 per ounce. At my local grocer, even not buying bulk the price per ounce is only $0.75.

I found the same to be true for the last available option which is 20 quarter-pound patties for $69.99. If I buy 10 of the $5.99 packages that contain two quarter-pound patties each, I pay only $59.99 locally.

If you don’t have a local grocer that sells Impossible meat, ordering direct may be your only option. If you do, check the prices before you buy. With the prices of meat going up and meat shortages, the plant-based burger is readily available without surging prices.