Party City Opening 91% Fewer Halloween Pop-Ups Amid COVID-19


Prep your Halloween costumes in advance, folks, because this year won’t look like years past.

If living through a global pandemic has taught us anything, it’s that we all need to be prepared to do things a little differently in 2020.

And, because Halloween won’t be celebrated in the way it has been in the past, Party City is making adjustments too.

In fact, the popular party store chain is planning to just open 25 pop-up stores, which is a whopping 91% reduction compared to last year’s 275 Halloween pop-ups. 

Making Adjustments Due to COVID-19

Families may still be trick-or-treating, but big Halloween parties will probably be canceled as we’ve all been advised to continue avoiding large crowds.

According to a survey done by Prosper Insights & Analytics, 10% fewer people plan to both throw or attend a Halloween party this year. 

However, 7% fewer plan to hand out candy, and 7% fewer also plan to go to a haunted house.

Only 6% fewer play to go out trick-or-treating, which means kids will still be dressing up. 

Hiring Has Declined

Because Halloween will be different this year, Party City has decided to only hire 20,000 temporary employees for the season.

That is down 20% from 2019, but the decline isn’t solely due to COVID-19. 

Party City struggled in sales last year and its performance in October wasn’t anything to write home about, so it’s no surprise they’re trying to cut costs this year.

Offering Other Ways to Shop

If people still don’t feel comfortable going into a store, Party City is offering its customers other options.

From curbside pickup to same-day delivery, the chain understands they need to pivot in order to keep business flowing.

“More customers are choosing our omni-channel options like buy online pickup in-store, contactless curbside pickup, and our new same-day delivery services,” a Party City spokesperson told Retail Dive.

“With the additional associates in our stores we can ensure a seamless experience for however you choose to create your Halloween celebration.”

Other Halloween Stores Are Adjusting

Like Party City, stores such as Spirit Halloween are also adapting to the current reality.

In fact, Spirit Halloween partnered with Instacart for same-day contactless delivery.

Not to mention, one can only imagine how popular Amazon will be this year for Halloween costumes and decorations.

Though most of us won’t get to enjoy Halloween as we have in the past, we can still sit at home and eat as much candy as we want!