Target Announces Huge Sale on Amazon’s Prime Day


Following Amazon’s Prime Day announcement earlier this week, Target is answering with their own sale event that looks to rival the massive company.

After Amazon revealed their Prime Day event would be taking place between October 13 and October 14, Target shared on Tuesday, September 29 that they’d be holding “Target Deal Days” during the same period.

Read on to learn more about Target Deal Days and what you can expect from the big sale. 

Amazon vs. Target

Target’s announcement of Target Deal Days comes just one day after Amazon shared their dates for Prime Day.

Though Target claims this event is simply the beginning of the holiday shopping season, one can’t help but wonder if they’re trying to compete against Amazon’s massive sale.

In fact, Target Deal Days happened in July in past years, so once can only assume they moved dates because Amazon moved dates. 

Black Friday Starts Early

Like Amazon, who is planning to start their Black Friday pricing early, Target also announced they’d be doing Black Friday pricing throughout November.

Not to mention, Target also revealed they would be offering 1 million more deals in 2020 than they did in 2019.

Other retail chains will probably choose to extend their Black Friday shopping in order to give consumers more time to shop sales. 

As COVID-19 continues to keep shoppers at bay, extending Black Friday sales will hopefully keep people safe as there won’t be as many people shopping at once. 

“This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” Christina Hennington, executive vice president and chief merchandising officer, said in a statement.

“By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November and extending our Price Match Guarantee, we’re letting guests know they don’t need to wait or face the crowds to get the best deals, all with no membership fees required.”

What Will Be on Sale?

Though Target hasn’t announced exactly what will be featured during this two-day event, they did share some details.

Target is planning to have discounts on everything from electronics to toys to beauty products, as well as many other items. 

While it’s hard to imagine any retailer being able to compete with Amazon, it makes sense for Target to schedule their sale for the same day as people will already be online shopping.