Ulta Beauty to Open 100 Shops in Target Stores


Target and Ulta are joining forces to take over the beauty industry.

The two mega-retailers announced their partnership on Tuesday, November 10, explaining this “shop-in-shop” concept will allow consumers to shop established beauty brands inside Targets beginning next year.

Read on to learn more about this exciting partnership and what it means for Ulta and Target lovers.

Ulta Beauty at Target

Ulta Beauty and Target are definitely two of the biggest retail companies in the world, but they’ve recognized how partnering will benefit both businesses down the road.

“The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience,” Ulta said in a press release

“It also provides beauty brands an opportunity to expand and grow in a new, industry-leading omnichannel retail experience.

Happy CEOs

Needless to say, both Ulta Beauty and Target are excited to grow their customer base and cater to new audiences.

“The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love,” Brian Cornell, chairman and CEO, Target, said.

“In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”

Ulta Beauty’s CEO, Mary Dillon, echoed Cornell’s statements, explaining in a statement that she’s excited for the Ulta brand to grow even more. 

“This partnership is an amazing way to further reimagine guest experiences with a partner who shares our company values,” she shared. 

“We are thrilled to bring our beauty expertise, unparalleled assortment, and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.

Starting With 100 Locations

Ulta Beauty at Target will be in more than 100 Target locations beginning in 2021. The companies do have plans to expand in the future, pending this goes well.

This shop-in-shop will be an extension of the Ulta Beauty brand and will be featured next to Target’s existing beauty section. Target is also planning to train newly hired team members to serve as experts on the various beauty brands.

Not to mention, guests who shop at Ulta Beauty at Target online will receive free shipping.